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“The Beauty of Cherven Bryag” is a project created to showcase the region’s natural richness, culture, and potential — a lesser-known destination that captivates its visitors, yet has struggled for years to attract sufficient investment. Developed in partnership with established Bulgarian companies and artists, the project was presented at World Expo 2025 in Osaka, Japan, as part of Bulgaria’s first trade mission.
As part of the initiative, we produced an inspiring informational video and a landing page that guides visitors to some of the region’s most impressive landmarks. We also created a collection of four models, developed exclusively for the trade mission.

Allow us to take you on an exciting walk through the ancient, endlessly beautiful lands of the Municipality of Cherven Bryag. Located 123 kilometres from our capital Sofia, which can be reached via the Hemus highway, through Zlatna Panega. Touch the art created from the red clay that gave Cherven Bryag its name and explore the open-air gallery “Terra” -> https://maps.app.goo.gl/GgPwmzRDReUZFgfB9 .

Continue the road to the village of Reselec and enjoy the fresh air in the rock phenomenon Tectonic Graben “Kaleto” (protected area since 1961) -> https://maps.app.goo.gl/b1sqKgTgereDYXgeA . Also called the “Propadaloto”, because of its way of formation from huge rocks that collapsed into a narrow limestone valley. The area is defined by various scientists as a rare geological phenomenon, and the limestone formations are a characteristic feature of the entire region.

Continue to the village of Breste and have a bite to eat at the designated picnic area at the “The Jump” (Skoka) waterfall -> https://maps.app.goo.gl/b2hhKzcvQxLCR7AY7 . Before going down the path to it, you will find a wide meadow covered with herbs, above which proudly tower the natural formations called “Rock Dolls”. The braver among you can take a dip in the crystal clear and almost ice-cold waters of the falls.

Your journey through the beauties of the municipality of Cherven Bryag can lead you to the world’s richest find of seated fertility goddesses dating back to around 7000 BC. Christ. Discovered in the village of Telish -> https://maps.app.goo.gl/TuKX2wUa3xfpFi1w9 , they are one of the many pieces of evidence for the existence of ancient civilizations in Bulgaria.

Finally, you can also find our home – the village of Glava -> https://maps.app.goo.gl/8YDaJCa7FyvbPDKBA . Dating back to the end of the 14th century, it is one of the largest villages in the region, preserving over the centuries both its beauty and the diversity of wild birds and animals living freely along the longest river in our country, Iskar. Less than two kilometers from the last houses, picturesque views of the beautiful waters of Iskar will open before your eyes, sheltering a variety of birds, including rock swallows and wild swans.

This is the home of TRKT – a family-owned brand for boutique, sporty-elegant fashion, at a fair price. Welcome!

OUR PARTNERS

The project is part of the trade mission of Bulgaria, done by the following EU programe: BG16RFPR001-1.002-0001 “Implementation of measures for the internationalization of Bulgarian small and medium-sized enterprises (SMEs) by supporting the activities of the Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA) under the Program “Competitiveness and Innovation in Enterprises” 2021-2027.


YAKI PRINT Ltd – More than 30 years living with the pulse of embroidery and digital print.


Boriana AD – More than 50 years of experience in fine knitwear


Vladislav Valkov, Dimitar Stoyanov and Mitko Balabanov


А music producer and an expert in scoring for movies, adverts and dance shows.


Bononia Estate – An exclusive wine estate with a luxury resort experience.


VIDAS – Honest, Natural Drink.


Tourist Association “Golezh”


Dvisio – Professional makeup courses by Diana Konova