TRKT. YOU. UNEXPECTED

TRKT (TARIKUTI) is a Bulgarian boutique fashion brand that combines high-quality materials with modern design and a responsible approach toward people and the environment. Its playful name, derived from the Bulgarian word “tarikat” (clever trickster), belies the brand’s true philosophy: honesty, kindness, and conscious living. For those seeking sustainable fashion, Bulgarian-made clothing, and an ethical fashion brand, TRKT is the perfect choice.

The brand offers two main collections for women and men: TRKT-ACTIVE and TRKT-STYLE.

TRKT-ACTIVE is designed for an active lifestyle, offering comfortable T-shirts, pants, and sweatshirts perfect for both outdoor activities and sports. Ideal for anyone looking for sportswear and everyday active clothing, 100% made in the European Union.

TRKT-STYLE offers elegant, carefully curated pieces that combine effortlessly, creating the perfect foundation for a capsule wardrobe and sustainable, stylish outfits.

Beyond the main collections, TRKT creates limited edition pieces with a cause, supporting two key initiatives: combating violence against women and helping children who have overcome cancer. This commitment establishes TRKT as a socially responsible fashion brand that delivers style with a mission.

TRKT – for those who value beautiful design, premium quality, and meaningful choices in fashion.

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TARIKUTI – Unisex Hoodie “Zliyat Zab”

129.00 лв.
65.96 €

The unisex Hoodie “Zliyat Zab” with screen print inspired by one of the steepest peaks in Bulgaria, Evil Tooth. Created for adventurers who like to challenge themselves and achieve greater and greater success. Made of 4-thread thick fleece fabric, from 100% cotton that does not steam but keeps the body warm.

  • 100% high-quality cotton
  • 4 thread fleece fabric – 400 g/sq.m
  • Proudly Made in Bulgaria
  • Bulgarian fabric
  • 6 standard sizes
  • Screen printing
  • Еmbroidery

The male model is 180 cm tall and is wearing size L.  The female model is 165 cm tall and wearing size XS. You will find more details about the sizes after clicking on the “Size Guide” button.

Size Chart

Socially responsible fashion, 100% made in Bulgaria

In March 2023, TRKT became part of the family-owned consulting company WIRK Ltd. Having worked on campaigns for some of the biggest brands in the fashion world, such as DIOR, BVLGARI, GIVENCHY and PUMA, owners Maya and Emil Nenovi are channeling their over 20 years of experience into developing TRKT as a Bulgarian fashion brand that embodies the idea of delicate luxury at a fair price. Rather than following loud trends, the brand creates boutique clothing with balanced design and understated elegance – perfect for those who value quality and quiet luxury.
Following the principles of a sustainable and socially responsible business model, the new team launched two cause-driven collections, supporting the Foundation “Association Animus” and the Association “Children with Oncohematological Diseases”. TRKT also consistently demonstrates its commitment to Bulgarian arts and culture by featuring professional actors and dancers in its advertising campaigns.
The brand has also developed its own fashion studio, which moved in 2024 to the village of Glava (Cherven Bryag municipality). In this way, TRKT creates new jobs in one of the most vulnerable regions of the country and contributes to the fight against depopulation.
The family maintains the supply of Bulgarian knitted fabric and expands the production range with various fabrics imported from Italy and the Netherlands.